中国近代报业由西方传教士打开局面,他们带着宗教目的由华南沿海进入中国内陆,所创办的报刊最初带有浓厚的宗教色彩,在转入内陆的过程中逐渐淡化,世俗性内容更为突出。研究者据此认为,这一过程是宗教性报刊向世俗性报刊转变的过程,反映了历史的进步和发展。其实这是误解。这一变化和进步关系不大,而是传教士们为了更好地进行传教进行的有意识的内容调整。在传教士看来,刊登什么是次要的,能否有益于中国人放弃对基督教的对立情绪从而皈依基督教,始终是其最重要的目的。%Chinese modern press was opened by a few western Protestant Missionaries. They came into China from Southeast Asia with religious purpose. At first, the press content was mainly about religion, but gradually, with the press' s expanding inland, most of the content changed from religious to the secular. Some people mistake this change as a phenomenon of historical development and progress. In fact, the change of content has no relation to historical progress. It is the conscious adjustment made by the Missionaries for preach purposes. From the Mis- sionaries ' point of view, the content is secondary. Whether the press could make Chinese give up the antagonism to Christian and convert to Christian is the most important and their simple aim.
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