数字出版产业链的整合模式与优化运营

摘要

我国在建设数字出版产业产业链时，信息技术平台商、数字终端设备商、传统出版社都按照自身主导模式进行整合运营。虽然这三种整合模式给我国传统出版业转型带来一定程度的进步，但当前我国数字出版存在着版权方面不健全、数字平台间杂乱无章、利益分配不完善等问题，必须针对版权、平台、利益分配优化几个角度去实现运营优化。%When our country constructs digital publishing industry chain,It's necessary for us information tech-nology flat business, digital terminal equipment business, traditional publishing houses do integrate operation according to their own dominant mode. Although these three kinds of integrated model bring a certain degree of progress for China's traditional publishing transformation. But there are problems of copyright of digital publishing imperfect, digital platform desultorily, distribution of interests imperfect at present. We must achieve operation optimization according to the copyright, platform, interest distribution optimization.