网络时代符号消费的特征、内容及对策

摘要

The networked society symbolic consumption has become an important part of network consump-tion. The paper selects the network society as a starting point, analysis the Features of network society sym-bol consumption and the three main contents of symbol consumption,then analysis the phenomenon of Inter-net symbolic consumption from the perspective of sociology. Base on this, the paper puts forward some strate-gies to deal with network symbolic consumption , gives full play to the positive role of network consumption symbolic, guid and control effectively the negative impact of Internet symbolic consumption.%网络时代符号消费已成为网络消费的重要组成部分。选取网络社会为切入点，分析了网络时代符号消费的特征，阐明了符号消费的三大主要内容，进而从社会学的角度对网络时代符号消费进行了探析。在此基础上，提出了应对网络消费符号化的策略：充分发挥网络消费符号化的正面作用；有效引导和控制网络符号消费的负面影响。