一个景区旅游解说系统的优劣，直接影响游客旅游体验质量的高低。通过对古堰画乡景区实地调查，统计该景区标识牌的种类、数量等，研究发现景区存在旅游解说媒介单一、旅游解说牌设置不合理、旅游解说内容不丰富、解说水平有待提高等问题。针对古堰画乡景区旅游解说系统存在的问题，结合国内外旅游解说经验，提出古堰画乡景区可以采取丰富景区解说媒介、满足旅游者多样化个性化需求，修改和完善标识牌系统，以及优化解说内容、提高解说水平等措施，以提高景区解说系统水平。%The quality of tourism interpretation system of a scenic spot has a direct effect on tourists’travel experience. An on-the-spot investigation and the statistic analysis on the type and number of the signboards at Ancient Weir Painting Hometown discloses the problems in medium, content and level of the tourism interpretation. Based on the domestic and foreign tourism interpretation experience,the authors suggest that the media for tourism interpretation be enriched,signboards perfected,interpretation optimized to satisfy the individualistic and diversified needs of tourists.
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