基于实证分析的电商企业绩效影响因素研究——以苏宁易购为例

摘要

电商企业绩效是企业发展到一定阶段需要重点考虑的问题之一,对企业绩效进行研究具有比较现实的意义.以比较典型的电商企业——苏宁易购为例,提出影响企业绩效的10个重点因素,并转化为10项关键指标研究电商企业的绩效.通过SPSS19.0软件,对10项指标进行相关性检验、统计量描述及回归分析,找出了影响电商企业绩效的关键因素,并提出了一些建议.研究结果对电商企业未来的发展将起到一定的指导作用.%E-commerce enterprise performance was one of the important issues to be considered when they developed to a certain stage, and it was realistic to research enterprise performance.SUNING was taken as an example, the typical E-commerce enterprise, 10 key factors were proposed that affected the performance and converted them into 10 key indicators to study the performance of the E-commerce enterprises.By SPSS19.0 software, the correlation test, descriptive statistics and regression analysis were made based on the 10 indicators, and the conclusion showed that the key factors influenced the E-business enterprise performance.The research conclusion would play a guiding role in the future development of E-commerce enterprises.