This paper elaborates the connotation and characteristics of campus employment market in higher vocational colleges, and analyzes the main restricting factors of the vigor of campus employment market in higher vocational colleges. It thinks that it should increase educational quality by the approaches of major construction, curriculum reform and quality education to increase the vigor of campus employment market in higher vocational colleges. Through the innovation of work concept and system, it can reinforce employment service quality. Through the reinforcement of software and hardware construction, it can guarantee the operating quality of campus employment market.%阐述了高等职业院校校园就业市场的内涵及其特点,分析了高职院校校园就业市场活力的主要制约因素。认为要提高高等职业院校校园就业市场活力,就必须通过专业建设、课程改革和素质教育等手段来提高教育质量;通过创新工作理念和机制来加强就业服务质量;通过加强软、硬件建设来保障校园就业市场运行质量。
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