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国内旅游吸引力研究进展与展望

     

摘要

旅游吸引力作为激发旅游者出游动机和一个国家或地区旅游业发展的首要决定因素,一直是旅游学术界研究的重要课题。近10年来,国内学术界对旅游吸引力研究内容不断丰富,主要集中在旅游吸引力的概念与内涵、旅游吸引力模型构建、旅游吸引力影响因素、旅游吸引力评价体系、旅游吸引力提升对策等方面;在研究方法上多侧重因子分析法和层次分析法。今后应注重研究深度的拓展并关注旅游业态发展,不断丰富研究内容,同时加强模型本身的局限性研究,保证建模过程和结果的科学性,最后应发挥旅游吸引力研究对旅游业发展的导向作用等。%In tourist academics,tourist attraction is the most important factor for stimulating tourists' mo-tivation and promoting development in regional or national tourism industry. The domestic study of tourism attraction has been unceasingly enriched in the past 10 years,including the concept,connotation,tourist at-traction model construction,tourist attraction influential factors,tourist attraction evaluation system and strate-gies of improving tourism attraction. Meanwhile,the research methods mainly focuses on the multiple factor analysis method and analytic hierarchy process. Future research should dig depth related research,pay atten-tion to the new development in tourism industry and enrich the research content. In addition,it is necessary to strengthen the research on limitations of the model itself to guarantee scientific modeling process and re-sults. As a result,the study of tourism attraction should play an instructional role in tourism development.

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