新媒体时代社会主义核心价值话语体系建构路径探析

摘要

Discourse is not completely or simply understood as a sound, but it is the social value of the presentation with a culture of function and is a deep structure of the social culture in language expression. In the new media age, the popular culture is influenced by various kinds of shocks, showing the characteristics of the loss of faith, grassroots, vulgar, entertainment, and so on. The core socialist value system in the new media age should lead the public culture positive and healthy development, so we must firmly grasp the discourse production and communication and other aspects, through the discourse guidance, leadership and management strategies, and enhance the core socialist values of discourse system of interpretation, judgment, criticism, communication, influence, etc..%话语（Discourse）并不完全或简单理解为一种声音，本质上它是社会价值的呈现方式，具有文化塑造功能，是社会深层结构的文化在语言表达方式上的投射。新媒体时代，大众文化受到各种冲击和影响，呈现出信仰缺失、草根化、低俗化、娱乐化等特征。新媒体时代社会主义核心价值体系要引领大众文化积极健康、良性发展，必须紧紧抓住话语生产与传播等各个环节，通过话语引导、领导与管理等策略，增强社会主义核心价值话语体系的解释力、论断力、批判力、传播力、影响力等。