近年来，随着人们生活水平的逐渐提高，农村传统的礼俗消费逐渐成为人们生活中的“隐形”负担，并且逐渐吞噬着人们的财富。由于受“礼尚往来”传统思想和盲目攀比风气的影响，人们之间的“人情债”越来越重，低收入家庭更是不堪重负。这种现象的存在，严重阻碍了我国社会，特别是农村社会的健康发展。当前，这种现象已经引起了政府、社会和学界的广泛关注，并逐步采取有效措施来引导人们的理性消费，这将有助于推进社会主义新农村建设。%In recent years as people living standard gradually improve, are regarded as "invisible" burden the traditional custom of consumption is also growing fast, slowly devouring people's wealth increases. Due to the traditional thoughts and reciprocity"blind comparisons ethos, the influence of people's"fear"is getting heavier and heavier, especially in low-income families. The existence of such a phenomenon, to our country the development of the society has a certain degree of influence. Moreover, this phenomenon has caused wide attention of the government and relevant departments, and take effective measures and guide the people rational consumption, contribute to the construction of harmonious society and new socialist countryside.
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