大众文化对当代大学生价值观的影响及对策分析

摘要

Popular culture is a unique cultural phenomenon in the industrial society. In contemporary China, with the characteristics of being timeliness and popular, commercial and industrial, social and common, amusive and recreational, technological and penetrative, mass culture grows and develops quickly, increasingly affecting public life. Contemporary college students are easier to accept the popular culture than other age groups to a certain extent. Under the rapid development of mass culture, the values of contemporary college students are affected by both positive and negative aspects. At present, it is necessary to achieve the common efforts of government, universities and college students to realize the function of mass culture to positively influence college students’values.%大众文化是一种兴起于工业社会的独特文化现象。当代中国，大众文化以其时效性和流行性、商业性和产业性、社会性和大众性、娱乐性和消遣性、技术性和渗透性等特点，很快发展壮大，日益影响大众生活。当代大学生群体比其他年龄群体在一定程度上更容易接受大众文化。在大众文化的迅速发展下，当代大学生的价值观受到积极和消极两方面的双重影响。当前要发挥大众文化正向影响大学生价值观的功能，必须在政府、高校和大学生的共同努力下才能实现。