电子竞技运动产业化的发展现状及对策研究

摘要

以相关的统计数据为基础，分析了电子竞技运动在发展过程中存在的一系列问题：存在认识误区、竞技项目国产化程度不高、职业化水平不高、运动员面临退役再就业等。提出电子竞技运动的产业化发展需要科学的认知观、品牌创新、政策引导、重视战略转型等，以确保其健康的发展，充分挖掘其市场潜力。%Based on related statistical data, some problems in the development of electronic sports industrialization are discussed:misconceptions in the field and lower level of domestic production in game,poor professional performances and re-employment of retired athletes. Countermeasures are as follows:the development of electronic sports industrialization requires scientific cognitive perspective, brand innovation, policy guidance, strategic transformation and so on. That will ensure its healthy development and realize the full potential in its developing markets.