闽粤赣边山水相依，是客家人的主要聚集地，区域内自然生态条件良好、地理资源禀赋优异，具有发展农产品区域品牌的先决优势，三地的区域合作一直非常密切。但从区域合作视阙来看，闽粤赣边三地在发展农产品区域品牌时存在发展不均衡、产业同构、重申报轻后续细节管理、区域品牌缺少文化内涵等问题。闽粤赣边可以在因地制宜、充分挖掘农业优势的基础上，进行区域农产品品牌规划、协作互补，尽量避免内耗；通过培育区域内重量级的农业龙头和产业链区域分工合作，加大区域品牌的影响力和价值；互相学习借鉴，制定详细的区域品牌使用标准和规范，实现各自区域农产品品牌价值的保护；通过共同的地方特色文化构建区域品牌的文化内涵，打造区域品牌的市场吸引力，实施借势营销。%The Hakka districts on the border of Min, Yue and Gan are close neighbourhood and aggregation areas for Hakka people. The region exits the superiority to develop agricultural regional brand by good ecosystem and nat-ural endowment. Regional cooperation is very close in this three areas. From the regional perspective, the districts have experienced problems including imbalance of development, industry isomorphism, detail management igno-rance and lack of brand cultural connotations. Based on the adaptation to local conditions, regional planning and cooperation complementary should be considered seriously in order to avoid internal friction in the districts to devel-op the regional agricultural brand and to achieve coordinated development. Besides, cultivating some giant agricul-tural leading enterprises, and implying division and cooperration through the whole industry chain inside the regions in order to enlarge the influence and value of the regional brand. Establishing the details using standards of the re-gional brand to protect the brand value, and building brand cultural connotations though the locally characteristic culture to create the market attraction are also necessary.
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