商标连续不使用撤销制度中的商标使用问题

摘要

China's Law of Trademarks specifies the revocation system of discontinuous use of trademarks to highlight the value of trademarks. Playing the role of this system,the criteria of the use of trademarks must be defined. One should deter-mine the intention of the trademark owner true and well - meaning from the perspective of market shares,nature of goods or service,market features,market scale and frequency comprehensively. The behavior in using trade marks needs to get cus-tomers to identify the sources of goods to play the role of trademark identification. The use of trademarks against the admin-istrative regulations and no use of trademarks in the specified goods and services both belong to the use of trademarks by trademark law. The use of trademarks should be identified from the perspective of the intention of use and using behavior to farthest develop the value of trademark.%我国《商标法》为彰显商标的使用价值规定了商标连续不使用撤销制度，发挥该制度的作用首先须对“商标使用”判断标准做出界定。考量商标权利人使用商标的使用意图，需综合市场份额、商品或服务的性质、市场特点、使用的规模和频率等因素，以认定商标使用意图是否是真实的、善意的。商标的使用行为需让消费者识别其商品来源，发挥商标识别功能，对于违反行政法规定的商标使用和未在指定商品或服务上进行商标使用，理应属于商标法意义上的“商标使用”。从使用意图和使用行为双重视角下对商标使用进行考量，构建二者的关系，最大限度发挥出商标所蕴含的价值。