基于社会网络分析的网络传播主体行为特征研究

摘要

Based on an extensive research of documents from domestic and overseas, this article studies the characteristics of the communi-cating network, which are divided into four categories including governments, schools, firms and Weibo celebrities, from a social network perspective. We firstly analyze the integrate features of these networks, the internal connections among users and the features of individual users by calculating some indicators such as network density, cliques and centrality. Then we compare the differences among these net-works by the indicators reflecting the relationship patterns and the broadcasting tracks of information. We are trying to explore how to opti-mize the behaviors of network disseminators so as to provide suggestions to building a more positive network.%在广泛查阅国内外相关文献资料的基础上，从网络的密度、派系、点度中心性和中间中心性等出发，比较分析政府、企业、学校、微博名人这四类网络传播主体的结构特征、内部用户的互动关系、个体用户的各项指标，从而分析不同类别的网络信息传递主体的行为特征，映射并分析团体、组织、社区等内部间的关系流、关系模式，从微观和宏观层面讨论如何优化网络传播行为，以期为推动信息在网络中的传播提供政策建议。