从《中国日报》2010年改版看其对外传播策略的变化

摘要

In March of 2010 ,China Daily had made its revision ,which boosted the going-out strategy of Chinese media .This article firstly combines the domestic and international situations to conclude the background and stimulations for this revision .Then the article uses content analysis method and reveals that after the revision ,the news topics in the front page were more diversified ,the civic news became more important ,the report attitude transformed more naturally ,and the China Daily turned to emphasize the integration of newspaper and Internet .Finally ,the article made some suggestions based on the problems existed in it ,including balance domestic and international news ,try to make China's voice in some signifi-cant international events to makeChina Dailyturn into the mainstream media in the world earlier .%2010年3月，《中国日报》实施了以＂解读中国，点评世界＂为指导方针的改版，是中国媒体＂走出去＂战略的推进。本文首先结合国内外形势与现实归纳了此次改版的背景因素，并采用内容分析法发现《中国日报》改版后，头版报道内容在新闻题材多样化、突出民生新闻、强化客观中立的报道态度、重视报网融合等方面有十分明显的改进。最后本文总结改版后依然存在的不足并提出相应的建议，即须平衡国内新闻与国际新闻的报道比重，同时在国际新闻报道角度的选择上要有中国声音，力求独家表达，以努力赢得更多国际受众，早日进入世界主流媒体之列。