鄂尔多斯文化旅游创意产业论

摘要

Cultural and creativity are the key to the cultural tourism creative industrial .T he cultural tourism creative industrial use the thinking and development mode of creative industry ,provide high added value ,experience and the participation of strong creative tourism products and service to the enterprises , organizations ,and activities of the elements set .The development of cultural tourism creative industry ,is an inevitable trend in the development of the tourism industry ,the development of the tourism industry is also Ordos strategic choice .Ordos have cultural tourism development of creative industries superior condi‐tions ,that can form “Genghis khan culture” ,“desert culture” ,“the Mongolian amorous feelings culture”three big tourism creative industry cluster .Besides ,Festival folk mode and cultural tourism creative indus‐try mode is suitable for the Ordos cultural tourism mode of the development of creative industries ,and it requires further study .%文化旅游创意产业是以文化和创造力为核心，应用创意产业的思维方式和发展模式，提供附加值高、体验与参与性强的创意旅游产品和服务的企业、组织、活动等要素的集合。发展文化旅游创意产业，是旅游产业发展的必然趋势，也是鄂尔多斯旅游业发展的战略选择。鄂尔多斯具备文化旅游创意产业发展优越条件，可形成“成吉思汗文化”、“沙漠文化”、“蒙古风情文化”三大旅游创意产业集群。另外，节庆民俗模式与文化旅游创意产业园模式是适宜于鄂尔多斯文化旅游创意产业发展的运作模式，需要深入研究。