企业实施“名牌战略”的四环节初探

摘要

In the condition of the market economy, whoever has possessed famous brand, who will grasp the active right of market competi- tion and can be in an impregnable position. The market competition tends to be the direct competition of brands at present. The%在以竞争求生存的市场经济条件下，谁拥有了名牌，谁就掌握了市场竞争的主动权，就能立于不败之地。当今的市场竞争，往往就是牌子的直接竞争。中国企业实施名牌战略、提升核心竞争力已成当务之急。企业实施名牌战略主要包括创造名牌、宣传名牌、保护名牌、发展名牌四个环节，必须采取相应的措施才能在品牌竞争中取胜。