《年代秀》热播的传播学解读

摘要

2011年5月27日深圳卫视推出全明星代际互动综艺节目《年代秀》,不仅赢得了观众追捧,而且获得了社会好评。本文从传播学的角度对这一较新的传播现象进行了解读。《年代秀》的开播贴合了中国当前的社会文化背景,顺应了综艺节目的发展潮流。节目中浓浓怀旧情怀的呈现、明星策略的运用抓住了电视观众的眼球;高品味的文化内涵又体现出电视媒介的社会责任。这些都是促成节目热播的关键因素。%Shenzhen TV on May 27, 2011 launched All-Star Intergenerational Interaction Variety Show "The Generation Show". It wins not only the audience but also acclaims. This article analyses the relatively new phenomenon from perspective of communication. The show fits Chinese current social cultural background and conforms to the trend of development of the variety show. Its nostalgic feelings, star strategy and high taste of cultural connotation altogether attract the audience' s egeball, making all of these key factors contributing to the show' s success.