汉江生态经济带在湖北经济社会发展中占有重要的战略地位，而体育产业将成为其新的经济增长点。文章运用文献资料、实地调研等方法，通过对湖北汉江生态经济带体育产业发展环境的SWOT分析，认为该区域体育产业的发展环境优劣并存，优势明显。在发展态势上既有良好的机遇，又存在威胁因素。为促进湖北汉江经济带体育产业的全面发展，在系统分析的基础上，本着利用机遇、挖掘优势条件、改善劣势与不足、降低威胁的原则，提出依托资源禀赋，确立优势体育产业；加强体育产业专业人才培育，积极引进先进经营理念；整合资源，建立有效的行业间联动协作机制；科学制定体育产业发展规划，坚持以法治体等发展战略。%Based on a SWOT analysis about the development environment of sports industry in the Hanjiang ecologi -cal economic zone .It holds that there are both advantages and drawbacks in the sports industry development envi -ronment, and the advantages are obvious; at the same time , there are both good development opportunities and threat factors on the development trend .In order to promote the all -round development , under the principles of taking the opportunities , promoting the advantages , improving the weaknesses and deficiencies , and reducing the threats, this paper puts forward the development strategies:to establish superior sports industry , to strengthen the training for professional sports talents , integrate resources and set up collaboration mechanism of inter -industries, to set out sports industry development planning within the legal scope .
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