旱灾背景下农业保险需求影响因素的实证分析--以湖北省洪湖市为例

摘要

本文通过对湖北省洪湖市农业保险相关问题进行调研分析，发现农民年龄与文化知识水平、耕地面积规模、农业保险险种、农业保险补偿水平高低、农民对农业保险的认知等因素影响农业保险需求。为提高农业保险有效性，本文提出加大农业保险宣传，培养知识农民；促进农业规模化经营，丰富农业保险险种；提高农业保险的补偿水平，改进农业保险营销策略。%This paper research on agricultural insurance of Honghu City in Hubei Province , Found that farmers ′age and level of cultural knowledge, the scale of arable land, agricultural insurance coverage , the level of agricultural insurance compensa-tion level, farmers′awareness of agricultural insurance and so on affect the demand for agricultural insurance .In order to im-prove the effectiveness of agricultural insurance , proposed to increase the publicity of agricultural insurance , train Knowledge farmers;promote large-scale management of agriculture , rich agricultural insurance coverage;improve the level of compen-sation of agricultural insurance , improve agricultural insurance marketing strategy .