The theory of public choice uses the way of analyzing economic activities to analysis of the political process, which provide a new perspective for the analysis of main bodys of ecological civilization construction. Government, enterprise, individual are the most important body of the construction of ecological civilization. This article chooses the public choice as its theory, and think that the government should play its leading role in ecological civilization construction in order to avoid “government failure”; The enterprises should improve the consciousness of ecological civilization, carry out the responsibility of civilization ecological, fulfill the obligations of ecological civilization; The public should enhance the sense of ownership, participate in the the construction of ecological civilization, avoid the "free rider" behavior.%公共选择理论使用分析经济活动的方法来分析政治过程为分析生态文明建设主体因素提供了新的视角。政府、企业、个人是生态文明的建设中最主要三个主体。文章以公共选择理论相关观点为理论支柱,认为在生态文明建设中,政府应充分发挥其主导作用,完善政府生态职能,避免“政府失灵”;企业应提高生态文明意识,落实文明生态责任,履行生态文明义务;公众应提高主人翁意识,积极参与生态文明建设,避免“搭便车”行为。
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