中国-东盟自由贸易区:广西体育产业的机遇与挑战

摘要

中国-东盟自由贸易区的建立，促进了广西同东盟各国在政治、经济、文化上的交流和融合。在这个充满多元文化碰撞、经济贸易自由的背景下，广西的体育产业迎来了新的发展机遇，同时也受到来自东盟各国体育文化的挑战。分析了广西体育产业发展的机遇与挑战，提出建议如下：广西体育产业应加强与东盟各国的交流与合作，大力发展体育旅游业，同时提高体育产业的科研创新能力，壮大体育产业管理人才队伍。%　　The foundation of China -ASEAN Free Trade Area, has promoting Guangxi ’ s exchanges with ASEAN countries and integration in poltics , economy and culture.Guangxi’s sports industry gets a new chance to develop with the background of filed multiculturalism collision and economy free trade area ,and challenged by some other countries.The opportunities and challenges of sports industry in Guangxi are analyzed , and we suggest that Guangxi sports industry should strengthen the communication and cooperation ,develop sports tourism resource and improve the innovative ability of scientific research of sports industry , and expand sport industry management talent team.