基于大学生社会主义核心价值观培育的高校官方微博运行效用研究--以江苏省高校新浪官方微博为例

摘要

The new media has become an important means of promoting the construction of university campus culture and ideological and political education.Of the new media,the operating of official microblogging of the university is being paid more attention to in universities.A survey of the basic data of Sina official microblog-ging in the universities of Jiangsu Province shows that some universities forward more information in their offi-cial microblogging but give far less the original information,updating their information slowly.Web owners and fans do not form a good interaction,the editorial staff are not quite professional.Based on this situation, universities should operate their official microblogging effectively by adding thematic sections of socialist core values to their microblogging,giving tracking reports of the activities involving socialist core values,propaga-ting socialist core values while spreading Chinese traditional culture so that socialist core values can be carried forward,thus influencing young people.%新媒体已成为高校促进校园文化建设和思想政治教育的重要手段，其中，高校官方微博的运营越来越得到各高校的重视。在对江苏省高校新浪官方微博基础数据调查的基础上，发现部分高校官方微博呈现出转发多、原创少，更新速度慢，主页君与粉丝没有形成良好的互动，编辑人员专业化程度低等问题。基于这样的现状，高校应有效运营官方微博，通过增设社会主义核心价值观专题板块，对的社会主义核心价值观活动进行跟踪报道，借助中国传统文化传播社会主义核心价值观念等途径，传承社会主义核心价值观念，影响青年。