麦当劳与快餐产业的内涵

摘要

以麦当劳为参照，从4个方面阐述了快餐作为一种产业所包含的深刻内涵，指出效率、资金、技术、人才是快餐产业成功的关键因素．%Consulting Mcdonalds, from four aspects it elaborates that as akind of industry, fast food embodies deep connotation. It also points out that efficiency,funds, technology and talented persons are the main factors for the success of fast food industry.