基于因子分析的庙会旅游游客感知评价体系--以河南淮阳太昊陵庙会为例

摘要

运用因子分析法提取的魅力性、价值性、传统性、真实性和娱乐性等5个影响因子，在河南淮阳太昊陵庙会上实证检验的结果表明：利用这5个因子可观测庙会旅游游客感知的影响因素及其重要程度，进而构建庙会旅游游客感知的评价体系，对促进庙会旅游可持续发展具有一定的决策参考价值。%An empirical test was made at Taihao Mausoleum Temple Fair in Huaiyang County, Henan Province, on the five factors, namely, charm, value, tradition, reality and entertainment extracted from the method of factor analysis.The results show that the five factors affect tourists’ perception of temple tourism, and these factors construct an evaluation system, which has certain decision-making reference value to promote sustainable development of the temple tourism.