媒介是文化的载体,承载着人类数千年以来的历史文化和生生不息的知识、智慧以及人们的思想、观念走进了21世纪。与此同时,各种样式、种类、流派和风格的人类文化,在不断涌现的新的文化媒介、新的传播技术和新的传播方式的支持下,发扬光大、日益繁荣,成为推动社会、经济发展的重要产业。从文化媒介的共享性、传播性、创意性和流通性等方面,论述文化媒介的产业特质。%Medium is the carrier of culture, which carries thousands years of human being＇s history and culture into the twenty- first century with people＇s endless knowledge, wisdom, thought and concepts. Meanwhile, human Cultures of various forms, types, different schools and styles are carrying forward and thriving increasingly, which becomes an essential industry in the perspective of promoting social and economic development under the support of the new emerging cultural medium, transmission technology and transmission methods. This paper attempts to discuss the industrial properties of cultural medium from the aspects of sharing, transmission, originality and circulation.
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