电视暴力内容分析及应对策略：一项基于编码技术的研究

摘要

For the increasingly powerful force in the media today ,the effects of television violence is widely discussed in various fields .Basing on the existing television violence study ,this paper adapts coding technology which is more advanced abroad to compile the first coding table about TV violence in Chinese version .And the samples of 376 hours of TV program from the CCTV and the local station TV are encoded by the coding table about TV violence to analyze the status of domestic violence in television .The results show that children’s programs contain large number of violence with high strength .The paper conducts an intervention on children’s aggression through the anti‐violence video ,and finds there is a quick effect on reducing children’s aggression just after a short term intervention . But the stable effect requires more long‐term intervention .%在媒体力量日益强大的今天，电视暴力的影响在各领域广泛探讨。采用国外较为先进的编码技术，依据现有的电视暴力研究编制了第一个中文版的电视暴力编码表，并从中央台和地方台抽取376 h的电视节目样本进行电视暴力编码，分析国内电视暴力的现状。结果发现少儿节目中的暴力次数和强度较高。据此作者通过反暴力视频对儿童的攻击倾向进行干预研究，发现短期的反暴力视频可很快降低儿童的攻击性，但要保持此效果还须更长期的干预。