中国高尔夫之城：海口城市旅游形象定位研究

摘要

This paper discusses the design method for the city tourism image positioning based on single tourist resources, expounds on the entire process of how to position the city image of Haikou as“The City of Golf in Chi-na” by sampling Haikou, and explores the molding and dissemination of the city image positioning of“The City of Golf in China”, in the hope of providing a reference for other cities’ tourism image positioning.%文章研究基于单项旅游资源的城市旅游形象定位设计方法，并以海口为例，论述海口将城市旅游形象定位为“中国高尔夫之城”的过程，探讨“中国高尔夫之城”城市形象定位的塑造与传播，期望对其他城市的旅游形象定位提供借鉴。