创新驱动理念下的体育无形资产的开发与增值方略

摘要

随着体育产业的不断发展,体育无形资产作为一种财富形式也日益得到了人们的重视.体育无形资产的开发与增值既是体育产业自身发展的一部分,也是促进体育产业发展的有效助推器.以创新驱动理念为指导,不断为体育无形资产的开发与增值提供与时俱进的新方略,是我国体育产业健康、有序、持久发展的重要柱石.%With the continuous development of the sports industry, as a form of wealth, sports intangible assets are also increasingly attracted people's attention.The development and added value of sports intangible assets is not only a part of the development of sports industry, but also an effective booster to promote the development of sports industry.Guided by the concept of innovation-driven, exploring the new ways of the development and added value of sports intangible assets is an important basis for the sound, orderly and sustainable development of China's sports industry.