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Design Concepts for Evaluating Mass Media Programs: A Study to Evaluate the Functioning and Impact of the President's Council on Physical Fitness and Sports

机译:评估大众传媒项目的设计理念:评估总统理事会对体育和体育运动的影响和影响的研究

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摘要

The focus of this report is to examine evaluation issues and propose design methodologies for two program clusters that represent part of the mission of the President's Council on Physical Fitness and Sports: sponsor-initiated public information and consumer-initiated public information.

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