大众认知与运动休闲产业发展研究

摘要

Sports and leisure industry is a new industry in China.However, due to its healthy, fashionable and forward-looking characteristics, the development of sports and leisure industry in recent years has shown the trend of breaking the bamboo industry, which attracts the attention of economists.However, as a comprehensive and strong new industry, its industrial structure and mature development of many conditions and the public awareness of the industry is the most basic conditions, the most important one.%运动休闲产业在中国是一个新兴产业,然而由于它具有健康性、时尚性和前瞻性的特点,近年来其发展显示出破竹之势,引来经济学人的普遍关注.然而作为一个综合性很强的新兴产业,其产业结构的构建和成熟发展许多诸多条件,而大众对产业的认知是诸多条件中最基础、最重要的一个.运动休闲相关业界人士必须积极宣传、教育社会各阶层正确认识运动休闲,使社会时尚、生活方式都融入运动休闲的理念,从而使运动休闲产业真正健康、可持续地发展.