进入21世纪，中国汽车市场飞速发展，其中SUV细分市场的增长更加显著。随着经济的发展，城镇居民生活水平逐步上升，对汽车的需求也日益增加。以紧凑型SUV车型中的广汽本田缤智为例对紧凑型SUV市场进行分析，概括其行业背景与现状，挖掘其销售商广汽本田广骏特约销售服务店在公司经营与市场营销过程中的问题以及原因，提出对策。促使广汽本田广骏特约销售服务店在未来经济发展过程中，科学地制定其营销战略规划，创新营销理念，拓大缤智车型的销售。%In the 21st century, with the rapid development of China's auto market, the growth of market segment in SUV is more significant. With economic development, urban living standards are gradually rising, and the demand for cars is also increasing. Taking the compact SUV Honda Vezel as an example, this paper summarizes its industry background and current situation, digs out problems and causes in the process of company management and marketing, and puts forward countermeasures: scientific development of its strategic marketing planning, innovative marketing ideas, and extension of selling Honda Vezel.
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