中英文食品广告语气及情态系统人际功能分析

摘要

According to the theoretical framework of Halliday interpersonal function in systemic functional grammar, comparative analysis on interpersonal meaning is conducted in terms of mood and modality systems in both Chinese and English advertisement text. Starting from the two aspects of mood and modality systems, the paper analyzes English advertising, and further explores how the clever use of mood and modality systems plays an important role in these advertisements. Finally, the interpersonal function of mood and modality systems is summarized in the process of achieving advertising purposes.%根据韩礼德系统功能语法中人际功能的理论框架，围绕语气、情态方面对中英文广告文本进行人际意义对比分析，从语气和情态系统两个角度入手，对中英文广告进行研究，具体分析这些广告中巧妙运用语气和情态系统所起到的重要作用，最后总结语气系统和情态系统在实现广告目的过程中发挥的人际功能。