网络消费文化中的城市女性消费

摘要

网络消费文化是以互联网技术为核心，以符号消费为特征的消费文化形态。城市女性是网络消费文化中的典型消费群体，呈现出5种鲜明的消费特点———消费中自我意识的表现和个人价值的肯定、追求物美价廉和购物的便捷性、追求时尚与美感、情绪化消费、多样化与个性化消费。事实上，网络时代城市女性消费的特点显示了女性在男权社会的文化夹缝里，在媒体和商家合谋制造的消费圈套中，被迫处于男权文化的审美暴力之下，成为可供观赏的“物”和男性欲望投射的客体。%The network consumption culture is the form of consumer culture which it takes the Internet technology as the core and characterized by symbolic consumption.Urban women are the typical consumer groups in the network consumption culture,showing five characteristics of consumption.The five kinds of consumption is characterized by the expression of the self consciousness and the affimation of the individual value in consumption the pursuit of cheap and converience of shopping,the pursuit of fashion and aesthetie feeling,emptional consumption,diversified and personalized consumption.In fact,those features reflect women were materialized and forced to the aesthetics of violence under the male-dominated culture and the consumption trap by media and commerce.Finally,women become the object of male desire projec-tion.