《水浒传》的影视传播与接受-以长篇电视剧新《水浒传》为例

摘要

From the point of communication, the teleplay The New Water Margin by CCTV in 2011 is relatively successful among the second re-composition of The Four Great Classical Novels. With the present multimedia and the technical advantages, The New Water Margin makes a visual communication revolution with commu-nication effect. Meanwhile, there are modifications in ideology, plot and characters of the original. Some are partially and even totally re-interpreted showing the director and the actors’comprehension of the original work, on the other hand a consequence to cater to the average people.%从传播学的角度，中央电视台2011年推出的长篇电视剧新《水浒传》是四大名著第二次改编中较为成功的一个案例。新《水浒传》利用当下“电视—视像”改编名著的技术优势，并借助多媒体的传播优势，实现了《水浒传》视觉传播的一次革命性变革，取得了很好的传播效果。同时，对于小说原著的思想、人物和情节也做了适当的改动，有些内容是全新演绎甚至是颠覆。这些改动一方面体现出编导、演员对原著的理解，另一方面更是为了迎合当代大众期待视野变化的结果。