从葡萄酒庄旅游发展入手，对葡萄酒庄发展现状进行分析，指出酒庄旅游存在的规划设计仿造、文化形象内涵缺失、宣传营销手段单一、管理方法陈旧等困境，提出了可持续型酒庄开发、地域与历史文化挖掘、新媒体全方位营销、会员汇聚管理方法等发展葡萄酒庄旅游的可持续模式。%This paper analyses the current development of Chinese wineries, points out problems in winery tourism such as the lack of unique cultural connotations, mismanagement, out-of-date marketing, etc. and proposes that those wineries should inject culture-related symbols, practice online marketing and promote the all-round development of tourism wineries.
展开▼
