西部地方高校公共关系学专业建设困境与出路--以大理学院为例

摘要

The professional education of public relations is less developed among colleges in the western China. Dali University,the only university set up undergraduate major of public relations in the western China,faced some problems including lack of characteristic specialty orientation,vague educational goals,unclear class-system construction idea,insufficiency of teaching resources (teachers,textbooks and practice). To some extent,these problems seemed to be the common problems in western Yunnan PR education; the exploration and discussion on these issues will positively improve PR education and the major construction in western China.%西部地区高校公共关系学专业教育发展相对滞后，大理学院作为西部地区唯一开设公共关系学本科专业的高校，在公共关系学专业建设和人才培养上存在的专业定位缺乏特色，人才培养目标不清，课程体系建设思路不明确，师资、教材、教学实践环节薄弱等问题一定程度上是西部公关教育中的共性问题，对这些问题的思考和探讨将对西部公关教育和西部公共关系学专业的发展产生积极意义。