新媒体视域下大学生就业指导创新模式探究——以'同济就业'微信公众平台建设为例

摘要

基于当前大学生就业指导观念落后、师资缺乏、宣传滞后等现状,以同济大学学生就业指导中心官方微信公众号--"同济就业"的建设管理经验为例,从平台审核机制、团队管理建设、用户需求采集、数据精准分析等角度,分析新媒体微信公众平台为大学生就业指导的创新模式所带来的新契机,并进一步探究对于高校就业官方微信公众平台的未来展望.%Employment guidance for college students faces problems such as old ideas,inadequate teaching resources and lagging publicity.The Employment Guidance Center of Tongji University has opened an WeChat Official Account named "Tongji Employment" in hopes of solving these problems.This paper looks at the new opportunities brought by the WeChat official platform from the aspects of its approval mechanism,team management,user need collection and precise data analysis.It also explores the future it holds for college employment guidance.