云南彝族婚俗文化旅游创新开发策略

摘要

Yunnan Yi marriage with its distinctive national and local characteristics,colorful and u-nique Yi marriage custom culture resources and great development potential. With the Yunnan tourism"do poineering work the two times" to promote,Yi marriage custom culture more and more into the cultural tourism product,the capitalization of ethnic culture tourism development in Yunnan minority areas has be-come an important way,the national culture protection and inheritance. Through the analysis of Yunnan Yi nationality customs and culture characteristics and cultural tourism value and tourism development status and existing problems,put forward the development countermeasures of Yunnan tourism innovation mar-riage culture of Yi people,and promote the sustainable development of Yi nationality customs and culture in modern society.%云南彝族婚俗具有鲜明的民族特色和地方特色，多彩而独特的彝族婚俗文化资源开发潜力较大。随着云南旅游“二次创业”的推进，越来越多的彝族婚俗文化转化成文化旅游产品，民族文化资本化成为云南民族地区旅游发展、民族文化保护和传承的重要途径。通过分析云南彝族婚俗文化的特点及其旅游文化价值、旅游发展现状及存在的问题，提出云南彝族婚俗文化旅游创新开发对策，促进彝族婚俗文化在现代社会中的可持续发展。