网络交易平台经营者民事责任研究

摘要

The rapid development of electronic commerce profoundly changed the traditional model of economic develop-ment and people’s lifestyles,but also led to some new social and legal issues.Based on the particularity of the commer-cial and transaction mode of the internet environment,the civil liability of the operator of network trading platform be-comes the core and focus in the civil tort cases.To clarify composition and characteristics of the liability,the specific standard of fault is important for the healthy development of e-commerce industry to curb intellectual property infringe-ment and maintenance of the network shopping consumer's legitimate rights and interests.On this basis,through the per-fect branch channel management,filtering and low price explanation,credit incentive to guide and assist the rights protec-tion system,the maintenance of the network transaction security and justice will be realized.This paper will put forward proposals of regulating behavior of network transaction platform mainly based on analyzing the civil liability theory and practice of the network trading platform operator.%电子商务的迅猛发展，深刻改变了传统的经济发展模式和人们的生活方式，也引发了一些新型社会和法律问题。基于互联网环境下商业模式和交易方式的特殊性，在涉及电子商务的民事侵权纠纷案件中，网络交易平台经营者的民事责任自然也成为核心和焦点问题。厘清责任构成特点以及具体的过错认定标准，对于规范和促进电子商务产业的健康发展，遏制网络环境下的侵犯知识产权行为，维护网络购物消费者的合法权益意义重大。在此基础上，通过健全分渠道经营、价格过滤与低价解释、信用激励引导和协助维权等制度，维护网络交易安全和公平。主要通过网络交易平台经营者民事责任的理论和实践分析，提出规范网络交易平台经营者行为的制度性建议。