以广义零售业态为视角，基于CSSCI近十年的文献为基础对我国零售业态研究的现状进行分析。研究表明，零售学者对整体零售业态、超市业态、百货业态、购物中心业态四个方向在业态营销、业态经营与管理、业态创新等几个研究主题的研究已相对成熟，而对于其他诸如商品零售的专卖店业态、专业店业态以及餐饮零售和服务零售各业态的研究相对比较滞后。随着服务经济的到来，新的零售业态的大量涌现使得目前我国的零售业态研究已跟不上零售实践，原有的零售业态研究较多停留在以商品零售业态为主的狭义范围之内，一定程度阻碍了整体零售业态研究的宽度和深度。零售学者应扩大零售业态研究的方向以及增加传统业态研究的主题内容，使我国零售业态理论研究更为全面和深入。%In perspective of the generalized retail format, the paper analyses the status quo of the study on China’ s retail formats based on the literature of CSSCI in recent ten years. Studies show that retail scholars make maturely research on overall retail formats, supermarket format, department store format, shopping mall formats in fields of format marketing, format operation and management, format innovation, while researches on other formats such as retail stores format, specialty stores format and food retail and service re⁃tail format relatively lag. As service economy is in the imminent, emergence of new retail format in large number makes the current re⁃search lag behind retail practice in China. The original retail format researches more stay on commodity retailing mainly within a narrow range, which to some extent hinders the research on the overall retail formats in width and depth. Retail experts should expand research fields of retail format and enrich the main content of traditional formats research for more comprehensive and deeper research on retail formats in China.
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