探索体验经济时代的酒店经营创新

摘要

In the experience economy times, the customers pay more attention to individuation experience, so hotel management need to change in the past stereotyped image, and design the subject about hardware facilities; at the same time, encourage individuation on the software maintenance, strengthen customers' experience feel, participation, pull close the emotion distance between the customers and the hotel; at last, advance effectively the competition of the hotel marketplace to get the optimum economic effect.%在体验经济时代,顾客更加注重个性化体验,酒店经营需要改变过去千篇一律的呆板形象,对硬件设施进行主题设计,同时在软件服务上提倡个性化,增强顾客的体验感、参与性,拉近顾客与酒店的情感距离,最终有效地提升酒店市场竞争力,获得最佳的经济效益.