论价值观在媒体竞争中的地位和作用

摘要

The values play a very important role in today＇s fierce media competition.On the one hand,it promotes the development of the media circle;on the other hand,it promotes the establishment of healthy public opinion environment.Only under the guidance of the values,the competitive state of the media and the union of both sides can achieve a win-win situation.In the media competition,great attention should be paid attention to laying foundation and promoting role of the values.%在当今越演越烈的媒体竞争大戏中,价值观一方面推动着传媒圈的发展,另一方面推动着中国健康舆论环境的建立,具有举足轻重的作用。只有在价值观的指导下,竞争状态下的媒体双方、双方联盟,才能实现＂双赢＂局面。在媒体竞争中,必须充分重视价值观的奠基石地位和推动作用。