Classical Chinese poetry has survived thousands of year's vicissitudes,and till now it is still far-reaching,much further than Modern Chinese poetry.The reasons for its flourishing and enduring,of course,are various.The main reason has always been boiled down to its whole set of public images.However,the complete set of its form of fixed-rhyme is also one of the major reasons,which in a sense plays a heavier role in its spreading than public images.This paper,using some related theories of Communication Studies,sets out to analyze the influence of the form of Ci poetry,a kind of classical Chinese poetry,on its transmission from the single perspective of the form.%历经几千年的沧桑,古典诗词依旧传播广远,远远超过新诗。探究其长盛不衰的原因,当然是多种多样的。一直以来,其所具有的一整套公共意象被认为是主要原因。但除开公共意象,古典诗词本身所具有的一整套严格的音韵格律形式也是致使其广为流传的重要原因之一,而且从某种意义上而言比公共意象的作用还要明显。以古典诗词中的词为例,试图单纯从形式的角度出发,并结合一些传播学的相关理论,分析词体形式对词体传播的影响。
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