融合背景下专业科技出版社转型发展研究

摘要

传统与数字深度融合发展成为传统出版社在"十三五"期间的发展主旋律.专业科技出版社在数字化转型中因内容专业、客户稳定、竞争低而独具优势.为了探究解决专业科技出版社传统与数字深度融合的问题,本文从技术、产品与业务、市场、组织结构、资本五个方面对专业科技出版社目前的融合发展现状进行梳理,找出其在融合发展中存在的问题,并根据问题提出了四个方面的建议.%In the period of 13th Five-Year,development of traditional and digital deep integration has become the main theme for traditional publishing houses.In the digital transformation,professional science and technology publishing house has the advantages of professional content, stability consumers and low competition.In order to solve the problems of traditional and digital deep integration of professional science and technology publishing house,this paper analyzes the current status of its integration and development, finds out its problems and puts forward four suggestions according to the problems.