数字时代背景下平面设计艺术符号学探析

摘要

under the digital time, the expression means, manifestation mode and the material carrier it adopts for display for graphic design has been changed from traditional form. However, analyzed from the perspective of artistic semiology, the graphic design under digital time has no difference to the design method in the past or even in ancient times. The paper discusses the invariance of semiology for a specific analysis of the symbol construction member through the analysis of the expression means, manifestation mode and variance of material carrier under the background of digital time.%数字时代背景下，平面设计从其表现手段到表现方式以及其得以展示的物质载体相对于过去传统的平面设计都发生了变化。可是，从艺术符号学的视角来分析，数字时代背景下的平面设计跟过去甚至远古时代的设计方法在内容上并不存在差别。文章通过对数字时代背景下平面设计的表达手段和表现方法以及物质载体的变化分析，从而探析了其符号学上的不变性，从而从其符号构件上进行具体的分析。