《心花路放》：中小成本电影成功突围探析

摘要

电影《心花路放》通过融入创新理论、准确的市场定位、多渠道的营销策略和巧妙的电影定档获得了2014年票房奇迹，为中小成本电影如何市场突围提供了很好的经验借鉴。%The film, Breakup Buddies, performed magic at the box office in 2014 through the integration of innovation, accu-rate market positioning, various marketing strategies and ingenious movie setting, providing experience for films with small and me-dium costs to make breakthroughs.