中国国家旅游形象跨文化传播研究构想

摘要

The creation of clear and active national tourism linage is not＇omy neipxtu to the enhancc of the international competitiveness for Chinese tourism but also to the promotion of the national overall softpower. Hence the transmission of the national tourism iamge, as the focus of the intercultural transmission, ts to tntegrate thoroughly the theoretical approaches and academic paradigm that the research on the home and abroad intercultural transmission acquires in the, different disciplines and fields, and to extend some theoretical exploitation and practical exploration to the subejct of Chinese national tourism image.%塑造明确、积极的国家旅游总体形象不仅有助于增强我国旅游国际竞争力,而且有助于提升国家整体的软实力。中国国家旅游形象传播理应成为跨文化传播学的关注焦点,应充分整合国内外跨文化传播研究在不同学科和领域的理论路径和学术范式,对中国国家旅游形象这一课题进行理论挖掘和实践探讨。