基于网络游记视角下古镇周庄旅游者消费偏好研究

摘要

Taking network travels as study samples, then, based on the characteristics of tourists of ancient town, distribution of travel time,diversity of travel motivation, travel diet, transport, accommodation, shopping content and preferences, travel evaluation and tourism satisfaction, the new consumption trends of tourists of ancient town were analyzed.%以网络游记为研究样本,通过古镇旅游者特征,旅游时间分布,旅游动机多样性,旅游饮食、交通、住宿、购物内容及偏好,旅游评价和旅游满意度,分析古镇旅游者消费新动向.