国内邮轮旅游消费前景与发展策略研究——基于广西南宁、桂林、北海3地调研数据分析

摘要

In order to understand the consumption outlook of domestic cruise market, an extensive questionnaire survey was taken among visitors from Nanning, Guilin and Beihai in G uangxi. Then, more valuable fiint - hand data was obtained. According to statistical analysis, China ′s development prospects of cruise consumer market will be very good in future three years. In this case, measures should be taken, including rooting out new market segments and creatirg topic cruise products so as to develop domestic cruise consumption.%为了解国内邮轮旅游市场的消费前景,以广西南宁、桂林、北海3地游客为对象,进行了广泛的问卷调研,从而取得了较具参考价值的一手数据.经统计分析得出,未来3年我国邮轮旅游消费市场发展前景甚佳.对此,应采取深挖新型细分市场、打造主题邮轮产品等系列措施来发展国内邮轮旅游消费.